"Our first Web site is unquestionably the most creative and comprehensive site in the home-building industry," says Jeff Charney, vice president of marketing and communications for Kaufman and Broad. "Our theme was inspired by the responses of some of our future homeowners, when we asked them to sketch their dream homes. Their drawings were so imaginative that we suddenly realized children are the perfect artists to express Kaufman and Broad's home-building philosophy on the Web. Meanwhile, the site's engaging page designs are packed with floor plans, lists of amenities, design options, prices and even directions on how to get to our new home communities."

"I think our online mortgage calculator really elevates our site into a class of its own, when compared to other industry sites," states Wendy Marlett, Kaufman and Broad's director of advertising. "It's a powerful, easy-to-use tool that tells people what size mortgage they can afford, and instantly links them to photos, floor plans and detailed information on Kaufman and Broad homes in their price range. The program saves shoppers a lot of time and energy, it's fun to use and they can shop in the comfort of their homes and offices."

"From our continuous surveys of home buyers in all of our markets in eight Western states, we learned that people today want more choices for their money," Marlett continues. "This Web site is one more way to impress consumers that Kaufman and Broad delivers the choices and value they want."

The new Web site is updated daily with locations of Kaufman and Broad home communities and the company's innovative, retail-like showrooms, where home shoppers and buyers can choose from a mind-boggling selection of interior and exterior design options to customize their dream home. Also included is a profile of Kaufman and Broad's 40-year history and reputation for delivering both top quality and the best value in new homes. Another Kaufman and Broad marketing innovation, the site invites visitors to check out the company's marketing promotions, such as a profile of their popular spokesperson, actor Tom Skerritt, and the company's full-size replica of the home of the animated television family "The Simpsons". An employment opportunity section on the site provides interested candidates with information about jobs throughout the company.

Los Angeles-based Kaufman and Broad Home Corporation is the largest home builder in the West, with 14 operating divisions in California, Nevada, Arizona, Colorado, Utah, New Mexico and Texas. The company is also among the largest builders in metropolitan Paris, France.

For More Information Contact:
Kate Mulhearn
(310) 231-4015
kmulhearn@kbhome.com